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The Forgotten Sense

The New Science of Smell—and the Extraordinary Power of the Nose

Audiobook
1 of 1 copy available
1 of 1 copy available

"The Forgotten Sense leaves us with the hope of new discoveries and new recoveries—so that we may once again revel in the glorious, fragrant world around us."—Wall Street Journal

By one of the world's leading researchers into the science of smell, a fascinating exploration of our most essential yet least understood sense—enabling us to appreciate food and drink, warning us of dangers, and even influencing who we fall in love with

Our sense of smell guides our lives far more than our screen-heavy, sight-privileged era would suggest. It animates our experience of food and drink, helps us access memories, and strengthens our intimacy with each other. But, long considered our most "beastly" sense, the inner workings of smell have stumped scientists for centuries.

Now, cognitive scientist and leading smell researcher Jonas Olofsson uncovers the sophisticated processes that drive our olfactory system, with profound implications for how we perceive the world around us. Drawing from cutting-edge original research, Olofsson shows that not only is our sense of smell extraordinarily sensitive, its process of chemical exchange shaped human evolution on its most fundamental level.

From the pheromones, environmental signals, and emotions we process with each breath, olfaction makes us the individuals we are. Moreover, smelling is an intellectual exercise, Olofsson argues, one that we have the remarkable capacity to strengthen and, with some effort, even regain after illness.

With infectious curiosity and a host of applications—from emotional health and gastronomy to literature and even politics—The Forgotten Sense is a wide-ranging and entertaining look at this most understudied function of human life.

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    • Publisher's Weekly

      November 25, 2024
      The human sense of smell is more potent than commonly believed, according to this entrancing debut. Debunking the myth that humans are “odor-impaired animals,” Olofsson, a psychology professor at Stockholm University, cites a 2015 study that found humans are more sensitive to numerous scents than mice, spider monkeys, and all other animals that researchers looked at, except dogs. He explains that “smells have a unique capacity to evoke memories of childhood” because the olfactory brain shares more connections with the brain’s memory center than do areas associated with other senses. The most fascinating sections explore Olofsson’s contention that olfactory processes are shaped by culture, as when he discusses how the Dassanech people of Ethiopia consider the smell of manure attractive on a man because of its associations with livestock and wealth. Odor perceptions are also intimately bound up with ideas people have about the world, Olofsson posits, describing his own research that found people who reported feeling the most disgusted by body odor tended to rank highly in xenophobia. (He attributes the result to a metaphorical “fear of infection” that draws on racist descriptions of marginalized groups as unhygienic to conflate ingesting harmful substances with immigration.) As enlightening as it is surprising, this stimulates. Agent: Paul Sebes, Sebes & Bisseling Literary.

    • AudioFile Magazine
      Jonas Oloffson's exploration of the sense of smell starts with herring: Narrator Adam Verner's light tone suggests Oloffson's awareness that his love of the fish dish is not widely shared. As a smell researcher, Oloffson undertakes such activities as smelling lampposts to understand what dogs smell and trying pungent durian ice cream in Singapore. Verner captures the author's humor and occasional touches of weariness. When Oloffson's research tackles more serious issues such as the loss of smell associated with Covid, Berner's voice takes on a grave tone. As Oloffson observes how scents enhance our lives, listeners will be fascinated by such topics as smell-based brain training and the way scents are used in marketing Cinnabon products. J.A.S. © AudioFile 2025, Portland, Maine

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