From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough problem-solving framework for developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. As a powerful brainstorming alternative, Brainsteering offers a way out of fruitless sessions. In the tradition of the Heath Brothers' Made to Stick and Gordon Mackenzie's Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.
This practical guide to innovation offers a new framework for creative thinking:
