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The Sustainability Class

How to Take Back Our Future from Lifestyle Environmentalists

ebook
1 of 1 copy available
1 of 1 copy available
An original argument that environmental sustainability has been co-opted by the urban elite, along with examples from around the world of ways we can save our planet


"Caring for the environment means reclaiming ecology for everyone." —from the introduction


A sustainability apartheid is emerging. More than ever, urban residents want to be green, yet to cater to their interests, a green-tech service economy has sprung up, co-opting well-intentioned concerns over sustainability to sell a resource-heavy and exclusive "lifestyle environmentalism." This has made cities more unsustainable and inaccessible to the working class.


The Sustainability Class is about those wealthy "progressive" urbanites convinced that we can save the planet through individual action, smart urbanism, green finance, and technological innovation. Authors Vijay Kolinjivadi and Aaron Vansintjan challenge many of the popular ideas about environmentalism, showing that it is actually the sustainability class itself that is unsustainable. The solutions they propose work to safeguard an elite minority, exclude billions of people, and ultimately hasten ecological breakdown, not reverse it.


From Venice Beach, Los Angeles, to Neom in Saudi Arabia and beyond, the authors explore with biting humor how investors around the world are rushing to capitalize on going green. By contrast, real-world examples of movements for housing and food production, transport, and waste management demonstrate how ordinary people around the world are building a more ecological future by working together, against all odds. In doing so, they show us how sustainability can be reclaimed for everyone. Sustainability isn't about vibes and superficial green facades. It's about building people power to reimagine the world.

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    • Publisher's Weekly

      Starred review from October 21, 2024
      According to this scathing critique, the “green dream” on offer from today’s “sustainability”- and “resilience”-minded tech and lifestyle brands is nothing but a faddish sales pitch used to peddle pointless “climate solutions” that actually harm the environment rather than help it. Climate policy analysts Kolinjivadi and Vansintjan (The Future Is Degrowth) argue that elites promote such schemes—which in the authors’ view comprise today’s buzziest climate change solutions, including the “regenerative revolution” in agriculture and “smart cities”—as a way of assuaging their guilt or protecting their own status in the coming climate dystopia (when “smart cities” will come in handy for surveilling the climate-displaced masses). The authors make a devastating tour of such “solutions,” poking holes in each one’s usefulness, mostly by pointing out hidden carbon emissions in their supply chains or their lack of any carbon reducing effects at all, the latter of which Kolinjivadi and Vansintjan label “green gaslighting” (they joke that tech entrepreneurs who claim they will solve climate change by using gas flares—the natural gas that escapes oil drill sites—to mine bitcoin are “both literally and figuratively” gaslighting). Acerbic and sweeping, the overview ends with bracing advice for how to pick out real climate solutions from the morass of schemes (it boils down to: be skeptical of someone selling something). Readers will come away more savvy and empowered.

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  • English

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